Igor Kretly
Creative Art Director / Creative Director
I like to see myself as a solution provider, leading the team to use the creativity in order to develop the best strategic, a product pleasant to the eye of our costumers and blend all this with an innovative use of technology.
I've working in advertising industry about 23 years and I had the pleasure to provide a high-end visual for many kinds of clients as Samsung, Nutella, Benq-Siemens, Discovery Channel, Western Union, Kinder, Ferrero Rocher, Goodyear, Microsoft, Boehringer and others from all around the globe and work at agencies as Grey, SunsetDDB, RAPP, MPM, AlmapBBDO, MRM, Leo Burnett, Dentsu and BETC Havas.
2024 | 2025 - MBA Master of Business Administration
Entrepreneurship and Business Development - Anhanguera University
Entrepreneurship and Business Development - Anhanguera University
2020| 2021 - MBA Master of Business Administration
Marketing - University of Sao Paulo
Marketing - University of Sao Paulo
2017| 2018- Postgraduate
Cinema and Multimedia Creation - Anhembi Morumbi University
Cinema and Multimedia Creation - Anhembi Morumbi University
2011-2015 | BA Degree
Language and Literature - University of Sao Paulo
Language and Literature - University of Sao Paulo
2000-2004| BA Degree
Visual Arts and Design - Pontifical Catholic University of Campinas
Visual Arts and Design - Pontifical Catholic University of Campinas
1996-1999 | Professional Certification
Data Process - Sacred Heart of Jesus School
1996-1999 | Professional Certification
Technotronic - Sacred Heart of Jesus School
Technotronic - Sacred Heart of Jesus School
Eno
Stop afraid your coffee
Eno is an antacid which relieve heartburn and indigestion in six seconds. Everyone who's experience burning sensation, abdominal pain and indigestion with deep-fried foods, coffees, sweeties, alcoholic drinks and cheeses for example are not allow to see foods and drinks as something good or pleasurable.
The concept behind the project "Stop afraid your food" is to create a visual metaphor quick understandable of what we feel about our food when we are suffering of heartburn and stomach acidity.
Cup Noodles
Anime Promo / Box Promo Toy
We received a project that requires an aesthetic of anime in order to show the mechanics of the promotion, so we have the ideia of create an animation with the intro style.
Fortunately I was manga a teacher when I was young and I've illustrated the scenes by hand. I think the results paid it off.
Fortunately I was manga a teacher when I was young and I've illustrated the scenes by hand. I think the results paid it off.
One of the prizes, was a box I've layout last year and I was particularly happy with the freedom I've have to create a surreal environment for the box that serves as backdrop to the action figures. Copywriter: Álvaro Costa
Aji-no-moto
Aji-no-moto a hint of o deliciousness
In Brazil, there's a word for a hint of seasoning. "pitadinha" is when you don't measure correctly how much of something you are putting in your food. Can be just a little bit or a lot of. That's depends of how much flavor or how much the people you love, likes to use, so this can be a measure of love.
It's cultural in brazilian cousine to use a plenty of seasoning and Aji-no-moto can be the explosion of flavor without uses of so much salt with just a hint.
It's cultural in brazilian cousine to use a plenty of seasoning and Aji-no-moto can be the explosion of flavor without uses of so much salt with just a hint.
Epson
Your EcoTank deserves to be well treated
Epson have a flagship model for home-office printers called EcoTank and with that in head, we've had a concept where we synthesise environments, situations and some kindness treat you wasn't expecting to see to a printer. Something you only would do for a very special person. Copywriter: Yohannã Ioshua
Zé Delivery
Call Zé and the carnival'll comes to you
Zé Delivery is the Brazilian biggest player in beverage and drinks delivery App and now, they want to be in all big capitals of the country, but how to be different of any other apps? Well, when every app sells the same service of logistic service, Zé delivery moments with friends.
In Brasil is growing a movement what they called "Bloquinhos", witch are small carnival blocks that can occurs in any day and any hour, so we use our concept of "your fun don't have time neither place to start".
This new brand position is reinforced by the Youtube video using humor to talk about a party that start in any place and with anyone, digital strategy with Facebook, Twitter and Instagram, out of home and a creation of a small block called "Turma do Zé Bloquinho"to bring not only drinks, but also to bring the carnival to your door.
In Brasil is growing a movement what they called "Bloquinhos", witch are small carnival blocks that can occurs in any day and any hour, so we use our concept of "your fun don't have time neither place to start".
This new brand position is reinforced by the Youtube video using humor to talk about a party that start in any place and with anyone, digital strategy with Facebook, Twitter and Instagram, out of home and a creation of a small block called "Turma do Zé Bloquinho"to bring not only drinks, but also to bring the carnival to your door.
Harley Davidson Breakout
A good story never starts with you saying "I was at the office
Harley Davidson is one of the most recognized motorcycles brand worldwide.
The target is primarily made up mans in the thirty years old seeking for for the experience of ride, freedom, connection and a lot of stories to tell. So the basic idea behind the concept is you never start a good story saying "I was at office".
The target is primarily made up mans in the thirty years old seeking for for the experience of ride, freedom, connection and a lot of stories to tell. So the basic idea behind the concept is you never start a good story saying "I was at office".
Modelled with Autodesk Maya, rendering was with KeyShot and Photoshop in the post-production. Copywriter: Andre Winkel
Itaú
You always win with PIC
PIC is savings bond where you can win until 2 million reais or you can wait for next year and get your money back, so you always win in some way but the core problem is the impossibility of using any kind of luck symbols and the message should be quick and friendly. The concept brings in the joy of always win something. Copywriter: Karol Faita
Supergasbras
The most important prize of tonight is gilded
Supergasbras was the official LPG for all food stalls in one of the most traditional festival of Brazil. The core idea is to connect his most characteristic golden color with the great prize. Copywriter: Guter Sá
Porto Seguro
Agricultural Machinery
Porto Seguro Agricultural Machinery is an insurance policy for whom plants in everyday but can not catch unforeseen. Copywriter: ANDRESSA BASILIO
Itaú
Give a hand to traffic with Bike Sampa
With the new urbanistic project, it's time to give the protagonism to bikes. With Bike Sampa's App, citizens of Sao Paulo can freely uses Itaú bikes for a entire hour.
The ad concept is simple: It's easy to get a free ride with your smartphone and also to improve the quality of traffic in the city.
The ad concept is simple: It's easy to get a free ride with your smartphone and also to improve the quality of traffic in the city.
Modelled with Autodesk Maya, rendering was with KeyShot and Photoshop in the post-production. Copywriter: Karol Faita
Thank you! We'll talk soon. See Ya ;)